Guides
The thinking behind the comparisons. Each guide explains one idea — a ratio, a method, a sector — using the same SEC-filing data as the rest of the site, so every example is a real company with real, dated numbers. Published by Abdelali El Amrani.
How TickerVerdict works
Where every number comes from, how the six-factor score is decided, and the figures we deliberately leave out.
- How the six-factor score works — and where it falls shortThe exact rules behind every TickerVerdict verdict: what each of the six factors measures, how ties are decided, a worked example, and the score's real limits.7 min read · Updated October 24, 2026
- How to read a 10-K: where every number on TickerVerdict comes fromA practical walk through a company's annual report — the sections worth your time, the three statements, and how filings become trailing-twelve-month figures.7 min read · Updated October 24, 2026
- The numbers we refuse to print, and why that makes the rest worth trustingForward P/E, a P/E for a loss-maker, growth across a loss, EV/EBITDA for a bank: every figure TickerVerdict withholds, with the real companies it applies to.7 min read · Updated October 24, 2026
The metrics, explained with real companies
What each ratio measures, when it misleads, and what it says about the companies we cover today.
- Price-to-sales explained: what a dollar of revenue is worth, and why the margin decides itWhat price-to-sales measures, the one equation that ties it to the P/E, and why a low multiple can mean cheap or simply thin margins, shown with real companies.5 min read · Updated October 27, 2026
- Balance-sheet risk: net debt, interest cover and the current ratioThe three numbers that show whether a company can carry its debt, how to read each one, and what they reveal about Pfizer, Intel, Disney and Palantir.5 min read · Updated October 24, 2026
- Dividends vs buybacks: how companies hand cash back, and how to judge itDividend yield, payout ratio and buyback yield explained with real companies, why a high yield can be a warning, and how to tell whether a payout is sustainable.5 min read · Updated October 24, 2026
- EV/EBITDA explained: valuing the whole business, not just the sharesHow enterprise value and EBITDA work, why EV/EBITDA and P/E can disagree by a mile, its blind spots, and what the gap tells you about Alphabet, Amazon and Micron.5 min read · Updated October 24, 2026
- Free cash flow yield: the valuation measure that is hardest to fakeWhy cash beats reported earnings, how free cash flow yield works, and what the gap between profit and cash reveals at Apple, Amazon, Microsoft and Salesforce.4 min read · Updated October 24, 2026
- Operating margin: why Nvidia keeps 65 cents of each dollar and Ford keeps noneWhat operating margin measures, why it differs so much between business models, and what Coca-Cola, PepsiCo, Nvidia, Intel and the carmakers teach about pricing power.5 min read · Updated October 24, 2026
- Revenue growth vs EPS growth: why they diverge and which to trustHow three-year growth rates are calculated, why earnings can grow ten times faster than sales or shrink while sales rise, and what Salesforce, Meta and Tesla show.4 min read · Updated October 24, 2026
- ROE vs ROIC: why Apple's 149% return on equity says little and its ROIC says a lotHow return on equity and return on invested capital are calculated, why buybacks and debt inflate ROE, and which companies earn high returns on capital.5 min read · Updated October 24, 2026
- The P/E ratio, explained — and five ways it misleadsWhat price-to-earnings really measures, why a low P/E is not the same as cheap, and five traps shown with real companies, from Tesla at 403 times to Micron at 12.6 min read · Updated October 24, 2026
Sector studies
Whole industries compared on the same filings data, with the numbers that separate the leaders from the rest.
- Big tech compared: Apple, Microsoft, Alphabet, Meta and Amazon by the numbersThe largest technology companies on one table — growth, margins, the cash cost of the AI build-out, and what each valuation assumes — built from their SEC filings.4 min read · Updated October 24, 2026
- Consumer staples compared: Coca-Cola, PepsiCo and the price of predictabilityCoca-Cola and PepsiCo on the same filings: slow growth, large dividends and steady debt, and why the market pays so much more for Coca-Cola's profits.6 min read · Updated October 24, 2026
- EV and auto stocks compared: Tesla, Ford, GM, Rivian and LucidFive carmakers on the same filings: why Tesla is valued like a tech company, what the 19–21% cash yields at Ford and GM hide, and how fast Rivian and Lucid burn cash.5 min read · Updated October 24, 2026
- Healthcare stocks compared: Eli Lilly, UnitedHealth and PfizerTwo drugmakers at opposite ends of a growth cycle and an insurer with razor-thin margins: what Lilly, Pfizer and UnitedHealth's filings really show.6 min read · Updated October 24, 2026
- How to compare bank stocks: JPMorgan vs Bank of AmericaWhy the usual ratios fail for banks, how price-to-book and return on equity work together, what our bank pages show, and the numbers you still need from the filings.5 min read · Updated October 24, 2026
- Oil stocks compared: Exxon Mobil, Chevron and the commodity cycleExxon Mobil and Chevron on the same filings: why both show shrinking growth, how they turn oil prices into cash, and what their dividends and buybacks rest on.6 min read · Updated October 24, 2026
- Semiconductor stocks compared: Nvidia, Broadcom, AMD, Micron, Intel and moreSeven chip companies on the same filings data — who makes the money in the AI boom, why margins range from 75% to below zero, and what each valuation is betting on.5 min read · Updated October 24, 2026